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Seller's Guide

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Seller s Guide Presented by Brown Blankfeld Group www brownblankfeld com

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EXPERIENCE MATTERS Selling Homes In Southern Nevada Since 1988 7475 WEST SAHARA AVENUE SUITE 100 LAS VEGAS NEVADA 89117 www brownblankfeld com BrownBlankfeld BrownBlankfeld BrownBlankfeld

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A PEDIGREE LIKE NO OTHER Introducing Berkshire Hathaway HomeServices By utilizing the strength and valuable resources of one of the world s most respected brands we bring operational excellence and innovation as a compelling value for our customers With a clear vision as one of the most highly valued real estate companies in the market our powerful network of brands exemplify the reputation of Berkshire Hathaway among Fortune s 2013 most admired companies brokerage locations It is also the 2 player in global relocation With more than one third of Fortune 100 companies as clients our Relocation network moves nearly 85 000 families in and out of over 125 countries around the world each year BERKSHIRE HATHAWAY IS BUILT TO BE FOREVER IT S TRUE OF ALL THE BUSINESSES WE OWN A member of the over 200 billion dollar Berkshire Hathaway family one of the most stable companies in the world employing over 300 000 people globally among its family of companies Berkshire WARREN BUFFETT CHAIRMAN AND North America backed by Hathaway HomeServices CEO OF BERKSHIRE HATHAWAY Warren Bu tt the world s operates in nine countries the most successful investor U S under Berkshire Hathaway the company is a leader in all HomeServices Prudential Real 50 U S states 10 Canadian provinces Mexico and Estate and Real Living Canada under the leading Real Estate Companies Royal LePage and the an international network of approximately 80 000 Luxury Via Capitale as well as Bra zil U K France real estate agents and 2 800 real estate brokerage Singapore China and India It is the only company locations The company s U S based Global with such reach reputation and resources in the real Relocation real estate agents and 2 800 real estate estate industry

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BACKED BY LEGENDARY STRENGTH Berkshire Hathaway HomeServices Arizona California and Nevada Properties 2014 2013 2012 Report Our Company made the 2012 2013 and 2014 Inc 500 list of the fastest growing privately owned companies in America Our Company is honored to have more top teams agents than any other real estate company in the nation Our Company is the fastest growing real estate company in NV and AZ and the 3rd fastest growing company in the nation Agents Counting Our Company sold more listings at a higher value than any other real estate company in the Valley 29 BILLION 24 2 400 Offices in 3 States Our Company ranked 4 in the Berkshire Hathaway HomeServices Nationwide Network 290 000 Gross Income as of 2016 Total Transactions as of 2016 World Wide Berkshire Hathaway HomeServices International network of firms Consistently rated as one of the most productive companies in the nation Highest average sales price locally and nationwide

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DARE TO COMPARE OUR SERVICES Compare Our Services To The Competition Exclusive BHHS franchise with 9 locations We know your needs because we are locally owned and operated since 1979 One Stop Shopping For added convenience we also o warranty services title relocation home Highly Educated Sales Professionals With extensive training and continuous education Berkshire Hathaway HomeServices Nevada Properties are tech savvy professionals who use their experience and superior negotiating skills on your behalf Full Inventory Color Buyers Magazine Your property will be advertised until it sells Innovative Marketing Advertising Our innovative marketing tools are the best in the business Buyers Guide Magazine Apps The Review Journal Internet Instant Info Online Seller Advantage Direct Mail Home Warranty Flyers More Internet Exposure BHHSNV com Realtor com Zillow com berkshirehathawayhs com realestate com yahoo com homes com Trulia com and more Open Houses With Maximum Exposure Open houses are advertised through the Sunday RJ and online at BHHSNV com for buyers to see every day Buyers can view information and photos of your home online before coming to see it in person 24 Hour Mobile Property Information program Buyers will have access to information and photos of your home 24 hours a day from their smart phones Track who is looking at your property and update them with price changes and open house information Direct Mail Services Our exclusive partnership with XpressDocs direct mail marketing can gather addresses by street names and subdivisions in a radius around your home and even entire zip codes and send them professional full color photo postcards to uniquely market your home and sell it fast Our Sales Executives have access to the tools and technology they need to sell your home faster and with the highest possible sales price We encourage you to compare our services to that of any competitor

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OUR ROLE IN THE PROCESS We wear many hats in seeing to it that yourhome is sold for the best price and in the shortest time possible Property Specialist Marketing Expert Experienced Negotiator Real Estate Portfolio Counselor Transaction Coordinator Community Consultant Trusted Advisor Information Source Real EstateProfessional

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WITH YOU ALL THE WAY The Selling process from Start to Finish Meet With Me Price Adjustment if Any Offer Presented CLOSING Agree on Selling Plan Showings Open Houses Negotiations Buyer Closing Process Stage Home Market Exposure Counter Offer Repair Requests Listing Paperwork Photos Taken Accepted Offer Inspections

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WHAT WE WILL DO FOR YOU The steps involved in selling your home can be daunting We will work to simplify the process Establish price and marketing strategy Assist you in finding a new home Complete all disclosures Take photos for marketing Place lockbox Prepare MLS and send to you Order and install sign Prepare Feature Sheet and place in holder Place listing on all websites Order take and install virtual tour Follow up on all showings we need you to call Place ads in newspaper and magazines Team Tuesday Meeting Replace Featur e sheets in sign box as necessary you may need to notify us Open houses Watch neighborhood listings and sales Negotiate offer Monitor buyer and buyer agent during diligence Coordinate activities for closing Accompany you to closing and confirm figures on closing documents

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LET US HELP MAKE YOUR TRANSITION A SMOOTH ONE With this in mind a clean home in good repair sells much more readily than one in poor condition Use this guide to help you identify areas of your home that may need touch ups or repairs Look at your home as if you were considering buying it as your new home YARD KITCHEN BATHROOM S Lawn Hedges Shrubs Flower Beds Fences Gates Walks Driveways Home Exterior Paint Trim Paint Porches Decks Railings Brickwork Siding Front Door Roof Pick Up Clutter Counter tops Cabinets Exterior Cabinets Interior Appliances Faucets Sinks Floor Walls Ceiling Tub Shower Enclosure Tile Grout Sinks Counters Toilet Faucets Floor Walls Ceiling ROOMS BEDROOM S Traffic Patterns Furniture Arrangements Window Coverings Fireplace Floor Carpet Walls Ceilings Traffic Patterns Furniture Arrangement Window Coverings Closets Floor Carpet Walls Ceiling GARAGE Door Storage Floor

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AGENCY RELATIONSHIPS We can represent you in 3 ways Listing Agent As a seller s agent we will represent your interests by taking care of your specific needs and providing full disclosure Buyer s Agent During the home selling process we represent you the buyer As a buyer s agent we will represent your best interests by monitoring the transaction from start to finish meaning that a buyer s agent works solely for the buyer s best interests Multiple Dual Agent As a dual agent we represent both the seller and the buyer at the same time being responsible for the best interests of both parties

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INCREASED EXPOSURE FOR YOUR LISTING Berkshire Hathaway HomeServices Syndicates to Over 1 000 Websites

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ZILLOW COM We Put The Largest Real Estate Audience In The U S To Work For You With Zillow s Broker Pro Zillow reaches more than 156 MILLION users each month That s a Year Over Year growth of 66 and ranks 1 in the U S for buyer searches Comprehensive marketing solution across Zillow Network Zillow com Zillow Mobile Yahoo Homes Hotpads com Frontdoor com and Google Now Capitalize on the country s largest mobile real estate platform 72 of visits come from a mobile device On weekends it s nearly 80 Source Zillow Internal 2016 Get more listings exposure with Zillow and Trulia Our partnership provides exclusive branding on our listings and increased visibility for our agents across Zillow and Trulia helping build trust with home shoppers while maximizing exposure to sell listings faster and at largest real estate audience anywhere online the best price Market your listing to the 156M visitors each month 1 72 of all home buyers shopping on a mobile device 2 60 of visitors are planning to buy or sell a home in the next 12 months 1 Google Analytics Omniture Q1 2016 2 comScore Media Metrix March 2016 3 3 Zillow Group tracking survey Q1 2016 Zillow Zillow Group Group powers powers the the home home search search for for websites websites that that reach reach millions millions of of visitors visitors giving giving your your evenexposure more exposure toshoppers home shoppers including international listingslistings even more to home including international buyers buyers

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www BROWNBLANKFELD com A full service real estate web site

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PROPERTIES JUST A TAP AWAY Text PEEK to 32323 The Mobility texting platform provides 24 hour instant access on your listing that s what we call On the Road with Nevada Properties Mobile texting It s easy buyers just send a text to 32323 then enter the message PEEK and get photos of your property the most current price and property details instantly Potential buyers can also dial the number 1 866 464 6588 from any phone and get a complete voice description of your property in English or Spanish n Run out of flyers in your box No Problem With our text sign rider buyers will be able to see property photos and info 24 7 n Automatically Updated Property details are automatically pulled and updated from the MLX so your information is always current n Your agent will get updates via text or email when a possible buyer is looking at your property and will be able to respond to any questions they may have n Alert interested buyers of open houses and price changes instantly by text message and get buyers in the door n Buyers are able to download this feature as the LVHomeSearch App allowing them to continue their mobile search save your property to their account and send it to a friend Available in the iTunes and Google Play stores Our website is mobile friendly Buyers and sellers can enter BHHSNV com into any smart phone or tablet to search for properties get property details and photos Google maps of the area find more information about local communities and find an agent With our full mobile suite buyers and sellers are never more than a finger tap away from a Nevada Properties agent or the latest property information

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WHERE BUYERS COME FROM The Home Buying And Selling Process From Start To Finish

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CREATING BUZZ AROUND YOUR HOME We Put Social Media To Work For You Social media has changed the way real estate is sold today Your broker will use exceptional networking skills to get the word out and create a buzz around your property While websites and advertising are undeniably essential in marketing luxury real estate today a broker must demonstrate exceptional networking skills using broker to broker marketing which includes a strong social media component

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PROFESSIONAL BROCHURES POSTCARDS AND EMAIL MARKETING It is more important to use eye catching professionally designed and printed property flyers direct mail postcards and emails These are often the first contact a buyer has with your property and can be one of our most effective tools in communicating the distinctive qualities of your property It is important that these materials leave buyers with the best impression possible of your property

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PRINT MEDIA Local Print Advertising Local newspapers and weekly or monthly publications are a major source of buyer leads It is extremely important to be listed in these publications Your home will be featured in the exclusive Berkshire Hathaway HomeServices section of the local community newspapers REAL ESTA TE REAL ESTA TE 702 3 INSIDE 83 02 RJrea Barb ara Ho 99 lestate lland vega s HOA Q A Pa ge H3 RJnew home Tile ro ofs ar e only oice l rev iew journa as Page l com Su nd ay Oc RJrea lestate tober H5 RJren talpro pertie Ovat ion op ens En sible senio r hous semble an ing de af velop fordable ment acce sPage H11 HOM E LOA NS How house much can I afford C By Su RjNew san St on e Home s Veg as heck an stress yone s lis ful t of up th a house wevents an top 10 er divorc e with w ill appear d buying ed rig e and bank ding plan ht ruptcy ning ASK THE Fir EXP ERT 25 20 vega s s veg one ch Las Ve gas Re viewJourna Alth optio ough ther ns and ev availabl e is a wid e marks en some e for mos range of t fo tensio can de on their r people buyers cr is to gon involved based termine edit onlywith black yo what into it w in home to incuon how m ur comfo you uch ris rt r accordyou can re ith a firm shopping One w k you level id want ay to Realto ing to Cy alistically ea of cut do and As r with Ce nthia Silv afford wn on er the accred sociates ntury 21 M a She art ite on cu egies rrent buye to rs The help the bu issues an in d y Findin g out what yo really u ca afford n is impo rta befor nt e getting home loan THINK STOC K s veg as 15 H1

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YOUR HOME MAY BE IN NEVADA YOUR BUYER MAY NOT Our agents know what speaks to potential buyers and how to create a custom marketing plan for your property that captures their interest This sophisticated multimedia approach features a mix of Internet and print marketing including online home tours elegant custom websites and impressive full color marketing pieces To find your buyers we can advertise your property in many local national and international publications These publications have both print and digital distribution to reach the maximum number of potential buyer When working with a Berkshire Hathaway HomeServices Nevada Properties sales professional your properties will receive special attention in publications like The Collection a Las Vegas Buyers Guide Review Journal Wall Street Journal NY Times Robb Report Exceptional Properties and the Prestige Highest average sales price locally and nationwide International magazine

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SOCIAL NETWORKING MOBILE MESSAGING MICROBLOG JUWAI COM 1 Chinese International Property Portal 61 DID YOU KNOW China has more internet users than any other country have an iphone 91 are online every day 73 High net worth Chinese say internet is their preferred source of information have an ipad 90 million Chinese search for property each month Juwai com

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THE WORLD IS YOUR AUDIENCE We Sell Your Home To The World Berkshire Hathaway HomeServices has an aggressive strategy for attracting international home buyers to our listings By distributing your listing information along with photographs to a wide array of premier consumer websites around the world we make sure that we maximize every opportunity to attract qualified buyers Our listings appear across a network of over 70 publishers including the leading real estate websites in the U K China and Russia DID YOU KNOW The total international market is estimated at 102 6 billion International home sales in the U S reached their highest level in recent years Foreign buyers purchased 214 885 residential properties an approximately three percent increase from 208 947 in the previous 12 month period

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AGGRESSIVE MULTI MEDIA EXPOSURE Anyone can find a buyer for your home The challenge is to create the kind of demand for your property that attracts more buyers and gets you the best outcome That requires a careful mix of strategies including Intensive local and national networking Aggressive print exposure Expansive online exposure Custom direct mail advertising and marketing materials Your agent will draw on these strategies to create a custom property marketing plan designed to get you optimum results

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FIRST AMERICAN HOME WARRANTY PROTECTION As a seller you can protect the equity investment in your home with a First American Home Warranty The warranty is a service contract that helps protect you against the high cost of unexpected repairs replacement of mechanical systems and appliances that fail due to normal wear and tear A warranty placed during the listing period can eliminate many out of pocket expenses sellers often experience from unexpected breakdowns and repairs 8 OUT OF 10 BUYERS PREFER TO BUY A WARRANTED HOME BENEFITS Coverage while your home is on the market This means if something goes wrong you can continue to concentrate your e lling your home instead of worrying about repairs A powerful marketing tool Your real estate professional will tell you that buyers prefer to buy a house that includes a home warranty In fact research shows that 8 out of 10 buyers prefer to buy a warranted home It s an added incentive that gives you the edge and sets your home apart from the competition Help prevent post sale disputes If an unexpected failure occurs in the home after the sale the buyer will turn to us not you to solve the problem Avoid the worry and inconvenience of dealing with unexpected home repairs With First American Home Warranty you get reliable protection backed by exceptional service

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YOUR HOME PRICE In determining the value they place on your property buyers consider such things as Physical characteristics lot size number and size of rooms Condition of the property Desirability of location and special amenities Sales price of comparable homes Conditions that do not affect the price of your home In determining the value they place on your property buyers consider such things as The profit you wish to make from the sale The amount you have spent on improvements The price you originally paid The emotional and sentimental value sellers place on their property

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KEY MARKET FACTORS The First Impressions Are The Most Important How long does it take to sell a home We Can Control Price Condition of your home Terms offered Asking Price in Relationship to Fair Market Value Activity TIMING YOUR HOME SALE 1 2 3 4 Weeks 5 6 We Can t Control Location Competition Market Conditions of Prospective Purchasers Who will look at Property 10 2 5 30 Fair Market Value 60 5 80 10 92 7 There are 4 major factors in selling your home Price Marketing Terms Effective Transaction Management Because pricing is one of the most important factors affecting your sale it is critical to be positioned correctly when you first come on the market

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THE DANGERS OF OVERPRICING In an effort to get the highest possible price for your property you must avoid the consequences of asking too high a price Attracting lookers not legitimate buyers Implying that you aren t motivated to sell Reducing the number of showings Helping the competition look better Risking the failure to appraise and the buyer not securing a loan Being forced ultimately to drop your price below market value

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ALWAYS KNOW WHO S LOOKING AT YOUR PROPERTY Communication And Information At Your Fingertips The Seller Advantage SA SM Listing Presentation reports and Market Watch reports demonstrate precisely the type of Web activity your property has experienced on BHHS com and all the other websites in our network such as How many registered buyers requested to be Daily or Weekly Emails You will receive daily notified the minute a property looks like yours becomes or weekly act ivity emails detailing activity in the available through the Multiple Listing Service neighborhood wit h new and existing competing MLS listings including new photos and price or status changes The email includes information How many registered buyers are monitoring other itemizing onl ine buyers interest level and search listings in your general area behavior specific to your listing This includes how many times your property was How many times yesterday last week and last Included in search results month your property was presented on search Viewed in the one property per page view results to prospective buyers Saved in a prospective buyer s online portfolio

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PHOTOGRAPHY AND VIDEO THAT IGNITES THE IMAGINATION Our company understands what motivates buyers We work as a team with you to better understand the special attributes of your property that will most appeal to buyers in particular lifestyle demographics A stunning visual presentation is a key element of persuasive online and print marketing no matter what price range your property falls into A professional presentation is key

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THE CHARITABLE FOUNDATION Agent Community Outreach At Berkshire Hathaway HomeServices we are part of our community We sell real estate but our goal is to be good neighbors and strengthen our community Berkshire Hathaway HomeServices contributes to several charities and organizations throughout the year through the Americana Charitable Foundation Funds are raised through a variety of fund raising events company contributions and Sales Executives who donate on every closed transaction in Arizona California and Nevada markets

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WE HAVE THE VALLEY COVERED ST ROSE OFFICE 3185 St Rose Pkwy 100 Henderson NV 89052 702 458 8888 SOUTHWEST OFFICE 8850 W Sunset Suite 200 Las Vegas NV 89148 702 734 5555 SUN CITY OFFICE 9406 Del Webb Blvd Las Vegas NV 89134 702 256 3333 SAHARA OFFICE 7475 W Sahara Ave 100 Las Vegas NV 89117 702 362 1111 SUMMERLIN OFFICE 10777 W Twain Ave 333 Las Vegas NV 89135 702 312 7070

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TURBULENCE Buyer dies Buyer loses job Buyer gets divorce Buyer buys a new car Appraisal comes in low Buyer can t get gift letter for funds Buyer s house falls out of escrow CC R s too prohibitive Home inspection scares buyer Property disclosure scares buyer Seller can t afford recommended repairs Buyer has an IRS tax lien Mortgage company goes broke Buyer uses a phony Social Security number Preliminary title report is not approved Subdivision is not approved for financing due to pending litigation Buyer lied about income Buyer failed to disclose unpaid child support Buyer s spouse refuses to sign quit claim deed Buyer thought he she was divorced Freeway is going to be built right So relax fasten your seatbelt and don t enter the cockpit because I am your pilot and I will land you safely on the ground